50
foot pump for car tyres
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-19.5% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Price range
Good£6.88–£27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,878.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£81K£81K/yr · 88K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch