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fiat 500 windscreen wipers
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.79–£21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Review moat
Bad11,415.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 161K searches
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand