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faraday box for car keys
Worth a lookShows low returns (1.0%), but soft demand (-34.0% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 924K searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.47avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£4.58–£25.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,713avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand