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fallout remover
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.75avg listing price — sweet spot $15–$100
Price range
Good£9.06–£30.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,269.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£97K£97K/yr · 85K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand