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exhaust wrap
Skip itPrices mostly outside the sweet spot ($4.23–$14.62) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,010.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 45K searches
Price range
Bad£4.23–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100