44
evaporust
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.91avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.67–£28.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,190.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad£49K£49K/yr · 27K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand