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etch primer
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Great469.91avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.79–£28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.38avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 61K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand