44
easy start spray
Skip itPrices mostly outside the sweet spot ($4.56–$15.59) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great159.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.93avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£89K£89K/yr · 54K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.56–£15.59cheapest to priciest tracked listing — scored on the share inside $15–$100