48
dog guard for car boot
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£20.94avg listing price — sweet spot $15–$100
Price range
Great£7.11–£46.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay2,251.16avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£128K£128K/yr · 232K searches
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals Quality Gap