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detailing brushes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great341avg incumbent reviews — the moat a new listing must climb
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.59–£21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£134K£134K/yr · 242K searches
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.95avg listing price — sweet spot $15–$100