45
deionised water
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Good593.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£480K£480K/yr · 286K searches
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Avg price
Okay£10.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£5.75–£15.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand