53
cutting compound
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.82avg listing price — sweet spot $15–$100
Price range
Good£3.98–£32.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,602.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£206K£206K/yr · 176K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand