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compression tester
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£10.72–£33.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.72avg listing price — sweet spot $15–$100
Review moat
Good685.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 40K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand