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chemical metal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£210K£210K/yr · 164K searches
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,336.92avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad£4.82–£15.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand