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caravan toilet chemicals
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Growth
Great+87.4%90-day search growth — must beat 0% to launch
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good841.03avg incumbent reviews — the moat a new listing must climb
Market size
Good£599K£599K/yr · 360K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£13.07avg listing price — sweet spot $15–$100
Price range
Good£4.33–£27.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality