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caravan front cover
Worth a lookShows a sweet-spot price point ($37.74 avg), but a small market ($44K/yr) keeps it on the watch list.
Avg price
Incredible£37.74avg listing price — sweet spot $15–$100
Price range
Incredible£22.64–£58.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great360.65avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£44K£44K/yr · 40K searches