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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 24Conversion 39Competition 18Returns 99Price range 79Avg price 76Brand share 4Review moat 32Quality gap 30

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Great£3.79–£60.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.48

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,250.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Market size

Bad£73K

£73K/yr · 149K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

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