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cabin filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,501.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.96–£20.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£47K£47K/yr · 85K searches
Brand share
Bad100%top-5 brand share — brand-locked demand