45
breakaway cable
Skip itPrices mostly outside the sweet spot ($4.08–$6.42) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great467avg incumbent reviews — the moat a new listing must climb
Growth
Good+54.8%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 29K searches
Price range
Bad£4.08–£6.42cheapest to priciest tracked listing — scored on the share inside $15–$100