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brake grease
Skip itPrices mostly outside the sweet spot ($3.32–$15.61) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,687.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 79K searches
Price range
Bad£3.32–£15.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand