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bpmr7a spark plug
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Review moat
Good673.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.97–£33.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 221K searches
Brand share
Bad95%top-5 brand share — brand-locked demand