52
boot liner
Worth a lookShows low returns (1.0%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Good£14.83avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£6.04–£23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£243K£243K/yr · 520K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,523.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.4%90-day search growth — must beat 0% to launch