45
blind spot mirrors
Skip itPrices mostly outside the sweet spot ($2.81–$8.43) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£265K£265K/yr · 467K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,782.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.54avg listing price — sweet spot $15–$100
Price range
Bad£2.81–£8.43cheapest to priciest tracked listing — scored on the share inside $15–$100