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55

beacon

Worth a look

Shows a sweet-spot price point ($24.58 avg), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 14Conversion 24Competition 79Returns 87Price range 73Avg price 95Brand share 69Review moat 90Quality gap 79

Avg price

Incredible£24.58

avg listing price — sweet spot $15–$100

Review moat

Great207.25

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good£6.40–£122.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Market size

Bad£53K

£53K/yr · 116K searches

Search terms