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baby on board sign for car
Skip itPrices mostly outside the sweet spot ($2.83–$7.64) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good756.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad£87K£87K/yr · 289K searches
Avg price
Bad£4.22avg listing price — sweet spot $15–$100
Price range
Bad£2.83–£7.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand