39
air wedge
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good881.44avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.48avg listing price — sweet spot $15–$100
Price range
Okay£6.59–£23.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 88K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf