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air filter car
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,599.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay£228K£228K/yr · 458K searches
Avg price
Okay£10.28avg listing price — sweet spot $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.96–£13.80cheapest to priciest tracked listing — scored on the share inside $15–$100