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adblue anti-crystal additive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good1,119.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 25K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.06–£15.00cheapest to priciest tracked listing — scored on the share inside $15–$100