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700x35c tyres
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£26.03avg listing price — sweet spot $15–$100
Price range
Great£11.65–£38.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Review moat
Good1,362.96avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£31K£31K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand