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12v campervan lights
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a small market ($27K/yr) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good529.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.26avg listing price — sweet spot $15–$100
Price range
Good£5.61–£24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 112K searches
Signals No Dominant Brand