38
cooler box
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$75.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Price range
Good$21.93–$161.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,556.42avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 24K searches
Signals High Price