35
basketball
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$23.08–$94.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$57.47avg listing price — sweet spot $15–$100
Review moat
Good898avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price