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feliway

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 51Conversion 69Competition 8Returns 100Price range 95Avg price 84Brand share 0Review moat 22Quality gap 70

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$37.32–$97.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$74.02

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+21.5%

90-day search growth — must beat 0% to launch

Review moat

Bad9,335

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad$7K

$7K/yr · 2K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products