41
pencil case
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$7.43–$24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,164.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$0$0/yr · 25K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale