30
notebook
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Avg price
Great$52.86avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,601.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$11.03–$389.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 26K searches
Signals High Price