38
bubble wrap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Price range
Good$7.26–$27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,106.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$3K$3K/yr · 3K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier