35
wok
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Great$81.28avg listing price — sweet spot $15–$100
Price range
Great$21.67–$123.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Okay3,761.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 14K searches
Signals High Price