45
toaster
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great178.3avg incumbent reviews — the moat a new listing must climb
Avg price
Great$67.70avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$25.20–$209.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 24K searches
Signals High Price