47
thermos food jar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$31.58avg listing price — sweet spot $15–$100
Price range
Incredible$19.72–$49.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,962.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand