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35

steak knife

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A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 32Conversion 23Competition 15Returns 100Price range 91Avg price 93Brand share 27Review moat 25Quality gap 18

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$50.98

avg listing price — sweet spot $15–$100

Price range

Great$11.42–$92.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,994.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$5K

$5K/yr · 5K searches

Reviews