42
scissors
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Price range
Good$6.62–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,903.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$4K$4K/yr · 12K searches