40
rice cooker
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great355.58avg incumbent reviews — the moat a new listing must climb
Avg price
Great$98.00avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$26.12–$531.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 51K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale