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51

mop

Worth a look

Shows low returns (0.7%), but a small market ($14K/yr) keeps it on the watch list.

Market size 4Growth 22Conversion 22Competition 76Returns 97Price range 86Avg price 95Brand share 56Review moat 21Quality gap 79

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.54

avg listing price — sweet spot $15–$100

Price range

Great$9.49–$105.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad11,341.93

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$14K

$14K/yr · 19K searches

Products