49
microwave
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible5.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$127.02avg listing price — sweet spot $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$30.13–$251.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 29K searches