45
mattress
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good586.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$105.77avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Price range
Bad$38.31–$350.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 16K searches