40
matcha set
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$39.77avg listing price — sweet spot $15–$100
Price range
Incredible$28.96–$58.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good622.86avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 11K searches
Signals Low Review Barrier