44
iron
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$76.46avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,535.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay$26.33–$181.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 31K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price