22
instant pot
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Good508.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$154.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$20.04–$298.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 18K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price