37
down pillow
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$121.52avg listing price — sweet spot $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Price range
Okay$58.68–$212.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,596avg incumbent reviews — the moat a new listing must climb
Market size
Bad$15K$15K/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price