34
desk
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great439.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great$95.37avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Price range
Bad$47.17–$295.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 25K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale